Styleguide – Digital

Headings

Headings and Links

Heading One

Heading Two

Heading Three

Heading Four

Heading Five
Heading Six

 

Paragraph
My Link to Same Window
My Link to New Window

*Use Camel Case, not CAPS

Format

Special Formats Notes
Days of Week

Monday

Phone Numbers

775-555-1212
Dashed and linked
Example: 775-555-1212

Access Info

Phone: TTY 711
Does not need linking??
Images: Describe in alt text, required

AP style

When in doubt, refer to the AP style.  We tend to lean towards that for most text copy layout.

AP Style
Examples (pdf)

Time and Date

Special Formats for SCP, Renown and HTH

Time Format:
8 a.m.
(never 8:00 a.m., use short version) *
9:30 p.m. (if half hour or quarter hour) *
Noon instead of 12:00 p.m. *
Midnight instead of 12:00 a.m. *

Examples:
8 a.m. to 10:30 p.m.
No colon after 8, leave space *
8 – 10 a.m. – no colon after 8, leave space, do not write “a.m.” or p.m. twice
Noon to 8 a.m. – leave space

* Special Notes:
– add the word “to” if it crosses from morning or evening to the other.

– Always leave a space after a number, like 8:00 a.m. not 8:00a.m.

Day of Week format:
Monday (prefered spelled out)
Abbreviation: Mon (when necessary)?

Date format:
Monday, February 12, 2020 – Add the day of the week, whenever possible.

Avoid this format 02/12/2020?
Spell out months when space allows
Avoid th, st etc.  Just the number

Here goes your title

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.

Here goes your title

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.

Here goes your title

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.

Buttons

Small Button

Click Here

Medium Button

Click Here

Large Button

Click Here

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.

  • List item one
  • Two
  • Three

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.

CTA WIDE  BACKGROUND BTN 

Loremipsum text for promo or this could be just a lead to media, the only new hp section is this.

LEARN MORE

Featurette – XL

Lorem this might be Women’s health or what we are promoting at the time, this will change

LEARN MORE

Four Grid Icon

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.
Lorem Ahead

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.
Lorem Ahead

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.
Lorem Ahead

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.
Lorem Ahead

Senior Care Plus
A Medicare Advantage organization from Hometown Health

Material ID: H2960_2022_SCPWebsite1_M (CMS Accepted)

Last updated:  June 2 2020